Where I went today: the Sydney International Spa & Beauty Expo

I look forward to this event every year.

Although I haven’t been in the industry for many years, I go along to (wo)man the stand for Look Good… Feel Better: educating beauty professionals about the workshops this amazing organisation conducts.

Read more about LGFB 



What is big this year? Eyebrows.

Eyebrow extensions, eyebrow powders, gels, pens, and even eyebrow wigs. Threading, tweezing and waxing.

The Brows have it.



Like every other year, there are the Make up awards, the Nail awards, and lots and lots of spray tanning.




I have fun having a look to see what is new in the zoo. The scoop of the day is:

Tomorrow will be the official launch of Elizabeth Arden Pro.


Launching at the Sydney International Spa & Beauty Expo on August 23, True Solutions will be introducing the entire range of Elizabeth Arden Pro products to the Australian beauty industry.

Elizabeth Arden Pro is a collaborative effort between Joseph Lewis and Elizabeth Arden. Joseph is a chemist and cosmeceutical researcher who founded Priori skincare – another brand in True Solution’s portfolio. He has also sourced and developed some of the industry’s most cutting-edge skincare products such as MD Formulations and Prevage.


Elizabeth Arden Pro combines Elizabeth Arden’s strength, history and leadership in skin health and beauty with US CosmeceuTechs, LLC’s leadership in developing innovative cosmeceutical technologies. It will address skin conditions in four regimens – Problem Prone, Brightening, Age Defying and Hydration.

For more info go to www.true-solutions.com.au

(credit www.professionalbeauty.com.au)


I can’t wait to try the brightening range. Just remember, you heard it here first!


Some of my favourite brand names  were there: Napoleon Perdis, Youngblood Cosmetics, Becca and Rae Morris’ gorgeous brushes, Priori.


I definitely will go again next year. I will take a little more time out and have a better look around.

It was nice to be part of this glamorous industry again, just for a little while.




Til next time,

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About Fashionista in Suburbia

Dutch Born, Fashionista in Suburbia lives at the Southern Beaches of Sydney, Australia. A Mum. A Wife. A Lover of all things sparkly, shiny and leopard print. A Shoe, Lipstick and Sunglasses Addict. A Typical Libra. A Breast Cancer Thriver.

2 thoughts on “Where I went today: the Sydney International Spa & Beauty Expo

  1. Hey! That’s me!!! I’m the one body painting the bird in the top photo! I really wish I’d known you were there! I would have said hi. 🙂

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